Jaybird Reign fitness band launching on October 26th for $199

Jaybird Reign

Jaybird Reign fitness band is launching on October 26th, the company has announced.

Equipped to perform a daily Heart Rate Variability (HRV) test for its wearer, the device provides a test that is 99% accurate to an EKG, and is used to determine the user’s “Go-Score,” a numeric value representing the body’s readiness for activity. This Go-Score is used in conjunction with the user’s activity history to create a personalized daily activity goal.

The Reign device itself has a small footprint which is housed in a self-contained and fully waterproof Pod, allowing users to track swimming, in addition to walking, cycling and running. All data is transmitted via Bluetooth LE to an accompanying iOS or Android app that records steps, calories burned, duration, and intensity of all activities.

The Reign’s built-in battery lasts around 5 days on a single charge, and can be fully charged in two hours.Aside from activity tracking, Jaybird’s device can also keep up with user’s sleep patterns; the built-in battery lasts around 5 days on a single charge, and can be fully charged in two hours.

Inside the box, users get the Reign band made of soft-touch silicone and brushed metal with an interchangeable lower band in multiple sizes (1, 2, and 3; or 3, 4, and 5 depending on the box purchased), two silicone Sports Bands (either small and medium, or large and extra large), and a Biking Ankle Strap. Bands are currently available in black, white, and Jaybird’s signature Charge Green.

The Jaybird Reign app will be available on Apple’s iTunes App Store at launch, and in the Google Play Android Market in December. Reign will be available on JaybirdSport.com and in Best Buy stores across the US for $199.