Fitness wearable maker Jawbone has cut 60 jobs, which translates into 15% of the company's total staff. The layoffs are global and are covering all areas of the business, not just the wearable technology division. In addition, the company is also shutting its New York office and scaling down operations in Sunnyvale and Pittsburgh.
"Jawbone's success over the past 15 years has been rooted in its ability to evolve and grow dynamically in a rapidly scaling marketplace," a company spokesperson said. "As part of our strategy to create a more streamlined and successful company, we have made the difficult decision to reorganize the company which has had an impact on our global workforce. We are sad to see colleagues go, but we know that these changes, while difficult for those impacted, will set us up for greater success."
Jawbone recently entered the Indian market in partnership with e-commerce giant Amazon. Although it started as a maker of fancy Bluetooth headphones and speakers, today – the company is best known for its UP wearable activity trackers.