Under Armour announced its first-ever Connected Fitness product portfolio along with the updated UA Record app, as well as strategic partnerships with HTC and HARMAN International Industries. The latter company provides technology solutions for automotive, consumer and enterprise markets, and is looking [in partnership with UA] to bring first-class sport headphones to athletes who want the ultimate in fit and sound.
"Combining the world's largest health and fitness community with the game-changing connectivity of [newly announced] UA HealthBox and UA Record, we are taking Connected Fitness to another level," Kevin Plank, Founder and CEO of Under Armour, said in a statement. "With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that's never been done before."
The UA Record app provides a holistic view of user's health based on four quadrants — sleep, fitness, activity and nutrition — through a single-view dashboard.The Under Armour Connected Products portfolio includes:
The three-part Connected Fitness system made "by athletes for athletes." The system includes UA Band, UA Scale, UA Heart Rate and retails for $400. It is available now for preorder on UA.com and HTC.com.
A sport band that automatically tracks steps, distance, resting heart rate and sleep. It retails for $180 and is available for preorder now on UA.com and HTC.com.
UA Heart Rate
A compact heart rate monitor that features an innovative micro snap technology designed to provide comfort during workouts. UA Heart Rate retails for $80 and is available for preorder now on UA.com and HTC.com.
The earlier rumored connected scale has been officially unveiled, featuring circular design that measures weight and body fat percentage, and recognizes up to eight individuals. UA Scale retails for $180 and is available for preorder now on UA.com and HTC.com.
UA SpeedForm Gemini 2 Record Equipped
Under Armour's first smart shoe tracks and stores data including time and date, duration, distance, and splits. This footwear provides an untethered running experience and allows the athlete to run device-free. It retails for $150 and will be available for purchase on February 29, 2016 on UA.com and in select specialty run stores nationwide.
UA Headphones Wireless
UA Headphones Wireless and UA Headphones Wireless Heart Rate, both engineered by JBL, are built for durability and guaranteed to never fall out. Available for pre-order now at JBL.com/under-armour and UA.com, the UA Headphones Wireless retail for $180 and the UA Headphones Wireless Heart Rate will hit shelves late spring 2016 and can be purchased for $250.
As for the UA Record app, it serves as the hub for Under Armour's health and fitness data, providing a holistic view of user's health based on four quadrants — sleep, fitness, activity and nutrition — through an intuitive single-view dashboard. The application is free to download from the App Store or the Google Play store.