Vitality unveiled a novel program to entice users to take better care of their health by logging their physical activity with an Apple Watch. U.S. Vitality members from Amgen, DaVita HealthCare Partners, and Lockton, in addition to John Hancock policyholders, will have the opportunity to earn Apple's smartwatch simply by being more active.
The program uses Vitality's Active Rewards system to help Vitality members be motivated and encouraged to get more active, achieve their health goals, earn their Apple Watch, and enable a lower rate on their life and/or medical insurance.
Vitality members will be able to fully fund their Apple Watch by meeting monthly Vitality Active Rewards targets that are achievable over 24 months."Apple Watch will motivate and reward Vitality members to get active," Alan Pollard, CEO of The Vitality Group, said in a statement. "Apple Watch ties seamlessly into the overall goals and mission of Vitality to foster health improvement and help people lead healthier lives."
Vitality members will be able to fully fund their Apple Watch by meeting monthly Vitality Active Rewards targets that are achievable over 24 months. And this is apparently already working in some places, namely South Africa, where 17,000 users are already using Apple Watch through Discovery, Vitality's parent company. There, we have early data that show that Vitality members using Apple Watch have increased their average weekly physical activity by 96% after joining Vitality Active Rewards.
"Vitality shares our conviction that being active has a powerful impact on people's lives," Jeff Williams, Apple's COO said in a statement. "We are thrilled that Apple Watch will be helping Vitality members live a healthier day by being more active."
It remains to be seen whether Vitality will bring this program to Canada, where it is working with Manulife to reward users for healthy living…