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TomTom Sports app adds new insights, motivation messages

The application, set to hit app stores at end of January, gets people going by introducing motivational messages, activity trends and comparisons, and more.

TomTom Sports app adds new insights, motivation messages

TomTom announced the new TomTom Sports app that goes beyond collecting activity data to also include insights and motivation to the mix.

Co-created with athletes and fitness app users, the application gets people going by introducing motivational messages, activity trends and comparisons, performance stats down to the second, social sharing functions — all presented in an attractive and friendly design.

"The large amounts of data people now have access to, is overwhelming. What people really need in that moment where excuses beat conviction, is motivation and a better understanding of what works for them," Corinne Vigreux, Co-Founder and Managing Director TomTom Consumer, said in a statement. "With our new TomTom Sports app we turn data into insights to do just that. This launch marks the beginning of what will be a hugely exciting year for our brand in the world of sports."

The TomTom Sports app provides a single place to track up to 12 different activity types ranging from running, cycling and swimming to skiing, trail running and hiking.

The app can show your latest efforts and achievements — such as changes in body composition and resting heart rate — at a glance. It also enables more advanced athletes to examine performance analytics on a by-the-second level, and see how they compare against their personal bests.

The new TomTom Sports app lets users share data with a number of platforms, including Strava, Nike+, Endomondo, MapMyFitness, Runkeeper and many more. It will be available at the end of this month in both Google's Play Store and Apple's App Store.

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