Adidas is out with another mobile app, All Day, which unlike its previous efforts doesn't target serious athletes and true fitness fans. Rather, it is made for just about anyone, and goes beyond basic fitness/movement tracking to also include health aspects such as nutrition, mindset and rest. To that end, the app will prompt users to exercise, meditate, eat and rest.
Content-wise, All Day features a collection of text and video tutorials ranging from quick yoga moves to "green" recipes. It also uses sensors built into your smartphone to track distance, calories and other metrics. The numbers collected sync with Apple HealthKit and Google Fit platforms so you can get a better picture of your well-being. Or their lack off.
Initially though, the app targets women — most of the content is apparently made for the fairer sex — and the upcoming updates will also include stuff men like, too.
All Day is now available in beta for iOS and Android devices, with the full blown rollout expected later this summer.
Adidas' earlier mobile efforts include the miCoach app/platform (which even has its API) and Adidas ZONE activity tracker. The company has also acquired the popular fitness tracking app Runtastic in 2015.