"At HealthPartners, we want to help people live healthier. We know that starts with a meaningful, personalized experience," Joel Spoonheim, director of Health Promotion at HealthPartners, said in a statement. "Partnering with Welltok helps us take what we've already been doing to the next level. We'll be able to easily and effectively support participants based on their specific needs or goals."
The mobile-enabled health personalization platform will help motivate participants to take steps to better health. They can create customized health goals — like eating less salt, exercising 10 minutes a day or managing blood sugar — and get rewarded for meeting these goals. The technology also goes beyond physical health to address emotional and financial health, helping users reduce stress or save money.
Because the technology is linked to their health plan, participants can get the most out of their health plan benefits. For example, getting insight on what it would cost to visit the emergency room, or where to go for the most affordable care based on their specific plan.
HealthPartners is rolling out the new platform to select individual and small group plan members this month. The company will extend the platform to commercial large group markets in 2018.