HealthMine: Health plans don't understand their members' health very well

73% of health plan members believe their plan's communications are impersonal and 60% want more communication about healthcare guidance rather than bills.

HealthMine: Health plans don't understand their members' health very well

Thanks to the Affordable Care Act, aka the Obamacare, today more Americans have health insurance than ever before. That, however, doesn't mean there are fewer gaps in the screening, monitoring, and management of healthcare and chronic disease.

Seventy-three percent of health plan members believe their plan's communications are impersonal and 60 percent want more communication about healthcare guidance rather than bills, according to a recent HealthMine survey involving 750 insured consumers.

The survey has also found that 52 percent of consumers with chronic conditions hear from their health plan just once per year or less about their disease.

However, it's not all black and white, with 63 percent of health plan members saying are disconnected from their plan on social media, but 78 percent who do follow their health plan on social media say it's helpful.

The situation is similar when it comes to member portals, with just 21 percent of insureds regularly using their health plan's member portal, and only 30 percent saying their plan's member portal helps them answer healthcare questions digitally.

Speaking of "digital," 83 percent of consumers say they use digital health tools, but only 22 percent say health plans are utilizing the data to give guidance.

Finally, 39 percent of consumers say their health plan does not offer price transparency tool.

"Members want one central source for their health information, and health plans can be the hub," Brennan Collins, Vice President of Product at HealthMine, said in a statement. "To more deeply connect with members, it is better if plan sponsors communicate through each member's preferred channels and share health intelligence — not just data. Health Intelligence leverages health data and provides real-time personalized guidance to manage health. Plans that deliver that kind of value will better engage their members."

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