Nokia completes Withings rebranding

The company announced the first two Nokia-branded devices: the Nokia Body scale and Nokia BPM+, a premium version of Withings' existing blood-pressure monitor.

Nokia completes Withings rebranding

During this year's Mobile World Congress, Nokia announced that Withings' connected health devices would be transferred to the Nokia brand. While browsing the big show in Barcelona, we had a chance to see the prototype units wearing the famous Finish brand, and now it's officially the thing.

As part of the announcement, the company unveiled the first two Nokia-branded connected health products: the $59.95 Nokia Body scale and Nokia BPM+, a premium version of Withings' existing blood-pressure monitor priced at $129.95, featuring a new soft cuff. Also, the original Withings Body has been renamed to "Body+", while many other Withings' products have kept their name — except that now they say "Nokia" instead of "Withings" — or have been discontinued.

In addition, Nokia has overhauled Withings' Health Mate app, which is used to connect to and collect information from the devices to give insight on weight, activity, sleep, and blood pressure. The app got a new navigation, eight-week wellness programs with personalized content, and five new programs: Sleep Smarter, Better Body (available for pre-order), Pregnancy Tracker, Healthier Heart, and Leaderboard.

The old-new offering was unveiled with a splash at Cannes Lions International Festival of Creativity. That splash includes a VR experience called "Healthier Together" that was created with Nokia's own OZO+ camera and software.

"Nokia is launching the broadest range of consumer digital health products on the market and we wanted to show how easy it is to live 'healthier together' with them. VR was the natural choice to immerse the viewer in a real environment with a real family and Brandwidth have been great partners in realizing that vision," Rob Le Bras-Brown, CMO of Nokia Technologies, said in a statement. "I'm especially proud of this new campaign because it exemplifies the breadth of innovation at Nokia today — using award winning OZO VR technology to showcase our exciting new health products."

Nokia's digital health products can now be purchased at health.nokia.com, as well as from select retailers, including Amazon, Best Buy, and Bed, Bath & Beyond.

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