Philips acquires Health & Parenting Ltd to expand its uGrow digital parenting platform

Health & Parenting Ltd develops healthcare and family-related mobile apps for expectant and new parents.

Philips acquires Health & Parenting Ltd to expand its uGrow digital parenting platform

Philips has acquired London-based Health & Parenting Ltd, which develops healthcare and family-related mobile apps for expectant and new parents. Health & Parenting's apps will enhance Philips' uGrow digital parenting platform and strengthen Philips' offering in pregnancy and parenting. Financial details of the transaction were not disclosed.

Health & Parenting's apps are made to guide expecting parents through pregnancy and into parenthood. The company's leading product, the Pregnancy+ app, has been downloaded approximately 12 million times from the Apple App Store and Google Play Store.

"This acquisition fits perfectly in our digital strategy to help expectant and new parents understand and support their baby's healthy development, through a series of connected digital products with the uGrow application at the core", Egbert van Acht, Business Leader Health & Wellness at Philips, said in a statement. "With Health & Parenting, we will strengthen our digital offering in pregnancy and parenting, and increase the scale of our global parenting platform that provides consumer and professional care."

Philips' uGrow digital parenting platform is made to capture data from connected devices, such as Philips Avent smart baby monitor and Philips Avent smart ear thermometer, and provides personalized feedback and advice. The uGrow platform also leverages Philips' cloud-enabled Health Suite Digital Platform to connect with other devices, apps and digital tools.

Health & Parenting's CEO John Miles is also pleased with the deal. He said: "We set up Health & Parenting to make a positive difference to the lives of millions of pregnant women and new parents worldwide. In Philips we found a like-minded organization and we look forward to the integration of our parenting apps into Philips' uGrow platform, and to support millions of its users through each family stage."

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