Global wearables shipments reached 21.6 million units in the second quarter of 2017, 8 percent up from 20 million in Q2 2016, according to the latest research from Strategy Analytics. China's Xiaomi managed to capture 17 percent of the market and emerge as the world's largest wearables vendor for the first time ever, overtaking Fitbit and Apple.
During the period, Xiaomi shipped 3.7 million wearables worldwide, rising 23 percent annually from 3.0 million units in Q2 2016. The company's Mi Band fitness trackers are wildly popular in China, due to their highly competitive pricing and rich features such as heart-rate monitors, step-counters and calendar alerts.
Fitbit, on the other hand, shipped 3.4 million wearables for 16 percent market share worldwide in Q2 2017, almost halving from 29 percent a year ago. The research firm believes Fitbit is at risk of being trapped in a pincer movement between the low-end fitness bands sold by Xiaomi and the fitness-led, high-end smartwatches sold by Apple.
Finally, Apple shipped 2.8 million wearables in the second quarter, growing 56 percent annually from 1.8 million in Q2 2016. However, the iPhone maker has lost its wearables leadership to Xiaomi, due to a lack of presence in the sizeable fitness band subcategory, though it could regain the market share with the upcoming launch of the Watch Series 3…
The full report, Global Wearables Vendor Market Share by Region: Q2 2017, is published by the Strategy Analytics Wearable Device Ecosystems (WDE) service.