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Welltok enters the hospital market with acquisition of Tea Leaves Health

Georgia-based Tea Leaves Health provides SaaS-based analytics and marketing technology platform used by hospital systems to target consumers and physicians.

Welltok enters the hospital market with acquisition of Tea Leaves Health

The consumer health enterprise SaaS company Welltok has acquired Tea Leaves Health from Ziff Davis, a subsidiary of j2 Global. Georgia-based Tea Leaves Health provides SaaS-based analytics and marketing technology platform used by hospital systems to target consumers and physicians with coordinated engagement campaigns.

Welltok's health optimization platform organizes and integrates the ever-growing health and wellbeing ecosystem, and delivers personalized guidance and support to consumers on behalf of the nation's most innovative health plans and employers. With a customer base that includes about 30 percent of the nation's top health systems and more than 400 hospitals, Tea Leaves Health will propel Welltok's growth within the hospital market, while enriching its data assets and product portfolio to better serve all types of population health managers.

"Similar to how health plans and employers are expanding beyond their traditional view of members and employees, respectively, innovative hospital systems are also extending their focus beyond patients' episodes of care and recognizing the need to develop and sustain ongoing relationships," Jeff Margolis, Welltok's chairman and CEO, said in a statement. "Welltok and Tea Leaves Health share a similar DNA with a holistic, consumer-first approach to creating enterprise SaaS solutions that transform how healthcare enterprises partner with consumers to optimize their health."

Founded in 2011, Tea Leaves Health has nearly tripled its customer base in the last 24 months by providing data-driven technology solutions for hospital systems to establish relationships with patients and physicians. The company's core products, Patientology for customer relationship management (CRM) and Physicianology for physician relationship management (PRM), provide clients the advanced business intelligence and technology to leverage proprietary data analytics and get a complete understanding of population demographics. Together, these tools deliver personalized content and messaging to drive growth and quality through targeted consumer and physician campaigns.

As part of Welltok, Tea Leaves Health will have access to additional capital and technology resources to accelerate product development and meet clients' growing needs. Additionally, the acquisition will enable several strategic opportunities, such as the mentioned expansion of Welltok's offering into the hospital market, integration with Welltok's database, as well as the ability to better support physicians in engaging consumers pre- and post-episode through referrals to the CaféWell platform for on-demand support.

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