Sports equipment retailer ASICS has launched ASICS Studio, a mobile fitness app that offers unlimited access to on-demand workouts. The experience features trainer-led audio, curated playlists, and visual cues to help users keep their bodies moving and heads in the game, while on the go.
According to the press release, ASICS Studio aims to replicate the energy and excitement of top boutique fitness classes, without the price tag and schedule constraints. Every workout is crafted by a top-rated professional trainer, then paired with a curated music playlist that complements the tone and energy of the workout.
"Working out is about more than visiting the trendiest gyms and hoping you get off the waitlist for the 6 p.m. class," Erin Bailey, Director of Fitness Programming for ASICS Studio, said in a statement. "Fitness is personal, it's all about finding the time to move when you can by making fitness accessible."
ASICS Studio was born from a desire to address real consumer needs. Whereas fitness classes and gym memberships can be expensive and difficult to fit into busy schedules, the app provides access to a complete collection of studio workouts for $9.99 per month; a free 7-day trial is also available.
Among the exercises included in the package are strength training, treadmill, fusion (strength + cardio), outdoor running, elliptical, and indoor cycling workouts.
"Our goal is to remove the barriers that keep people at rest. While we live and work in a digital world, our passion is building products and services that inspire people to move, get fit and stay healthy," added Dan Smith, GM of ASICS Digital.
The app was built by ASICS Digital, the same division responsible for Runkeeper, which was acquired by ASICS in February 2016. It is also a part of the I MOVE ME initiative, which aims to bring the ASICS' brand vision closer to consumers.