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Fitbit expands its healthcare footprint with acquisition of Twine Health

With Twine Health, Fitbit gets a clinically proven health coaching platform to drive better health outcomes and lower healthcare costs.

Fitbit expands its healthcare footprint with acquisition of Twine Health

Fitbit will acquire Twine Health, the company has announced without revealing any numbers. Twine has developed a HIPAA-compliant connected health platform that delivers an engaging and user-friendly experience to help people manage chronic conditions, such as diabetes and hypertension, and aid in lifestyle interventions, like weight loss and smoking cessation, by making it easy for care teams of providers, coaches, friends and family to collaborate on care plans.

Perhaps more important — business wise — is that the platform is scalable, allowing a single coach to work with a large number of patients, driving efficiencies while helping more people reach their goals.

With this acquisition, Fitbit further extends its reach into healthcare and lays the foundation to expand its offerings to health plans, health systems and self-insured employers. The acquisition will combine the power of the Fitbit platform to drive lasting behavior change with Twine Health's clinical expertise and proven ability to help patients better manage their care through a highly scalable platform and coaching model. Long term, Fitbit will have the opportunity to extend the benefits of the Twine platform to its more than 25 million users and expand into new condition areas.

"Twine Health has delivered powerful results for patients managing conditions like diabetes and hypertension — two key focus areas for Fitbit, which together affect approximately 105 million people in the U.S. alone," James Park, co-founder and CEO of Fitbit, said in a statement. "Together, we can help healthcare providers better support patients beyond the walls of the clinical environment, which can lead to better health outcomes and ultimately, lower medical costs."

Founded in 2013 by Dr. John Moore, Frank Moss (Executive Chairman), and Scott Gilroy, Twine Health developed its approach based on years of behavior change and clinical research done at the MIT Media Lab. It uses a powerful combination of AI-driven insights and human interaction to generate positive health outcomes, automating parts of the coaching process and freeing up time for more personalized care. Randomized controlled trials conducted by the likes of Massachusetts General Hospital and the Joslin Diabetes Center found that the foundational behavior change principles behind Twine Health's technology helped drive statistically significant improvements in both diabetes and hypertension management.

"We built Twine Health with the goal of putting people back at the center of their care, helping them take ownership of their health actions and outcomes with the continuous support of both clinicians and loved ones," Dr. Moore, Twine Health's co-founder and CEO, said in a statement. "Technology has a profound opportunity to facilitate this shift in behavior and give people the coaching they need to overcome the challenges that arise in daily life… Together, we can build a complete experience to optimize health at scale, across the full spectrum from prevention to disease management."

The Twine Health team will join Fitbit as part of its Health Solutions group. Dr. Moore will serve as Fitbit's Medical Director.

The acquisition is expected to close later this quarter.

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