Sleep Number and the National Football League (NFL) announced a multi-year partnership to help improve players' performance by maximizing the benefits of a great night of sleep. Under the deal, every player in the league will be offered a Sleep Number 360 smart bed with SleepIQ technology.
Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.
"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," Roger Goodell, NFL commissioner, said in a statement. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal — sleep — to improve the well-being of our players and coaches."
The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.
"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds," added Shelly Ibach, Sleep Number president and CEO. "And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL."
Previously, Sleep Number has established "deep relationship" with the Minnesota Vikings and the Dallas Cowboys.