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Fitbit unveils new enterprise health platform, scores contract with Humana

Fitbit Care combines wearables, digital interventions and health coaching through the Fitbit Plus app to deliver a more personalized healthcare experience.

Fitbit unveils new enterprise health platform, scores contract with Humana

Fitbit announced its new enterprise health platform for health plans, employers, and health systems. Called Fitbit Care, it combines health coaching and virtual care through the new Fitbit Plus app, Fitbit's wearable devices, and self-tracking and personalized digital interventions to help improve wellness, disease management and prevention.

Available through Fitbit Health Solutions, Fitbit Care leverages the clinically-proven behavior change principles of Twine Health — which Fitbit acquired earlier this year — to improve care team collaboration and health outcomes across the spectrum of care.

"With the introduction of Fitbit Care, we continue to expand our healthcare offerings with a new, bundled subscription offering that can help improve outcomes for some of the most common and costly conditions in healthcare, such as diabetes and hypertension," Adam Pellegrini, general manager of Fitbit Health Solutions, said in a statement. "This unique offering will allow us to better support our 1,600-plus enterprise health customers and the 100-plus health plans that we work with through a comprehensive platform that can help deliver positive, lasting outcomes for their employees and members."

Specifically, the Fitbit Care platform includes Fitbit wearables and software to allow individuals to continuously track activity, sleep, heart rate, and other metrics; personalized digital interventions through challenges, private social groups and guided workouts; health coaching and virtual care.

As for the Fitbit Plus app, it is made to "augment the Fitbit experience," allowing individuals to communicate directly with their care team and health coach, so they can receive personalized guidance and support at the time and place that is best for them. The app also supports the integration of more advanced health metrics including blood glucose, blood pressure, or medication adherence for tracking alongside data from Fitbit and other third-party connected devices.

Finally, the company announced a first client for Fitbit Care – Humana, which will use it as a preferred coaching solution for its employer group segment. More than 5 million Humana members will have the potential to access Fitbit health coaching or wellness solutions through a comprehensive range of wellness programs and capabilities, such as Go365 and the Humana Employee Assistance Program (EAP).

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