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CVS Pharmacy launches the pilot CarePass program in Boston

The new membership loyalty program offers enhanced benefits and value as well as access to on-demand pharmacy care.

CVS Pharmacy launches the pilot CarePass program in Boston

With Amazon breathing to its neck, CVS Pharmacy — the retail division of CVS Health — announced CarePass, a new pilot membership rewards program offering additional benefits to the company's popular ExtraCare Rewards Program.

Currently available in the Greater Boston area, the program offers members a suite of in-store and online perks including free delivery on most medications and purchases, access to a 24/7 pharmacist hotline and 20% off all CVS Health brand products. Customers can join CarePass for $5 a month or $48 a year and also receive a monthly $10 CarePass promotional reward that can be used towards nearly all purchases in-store and online at CVS.com.

"We are committed to designing and testing innovative programs that meet our customers' health needs whenever, wherever and however they want," Kevin Hourican, Executive Vice President of CVS Health and President of CVS Pharmacy, said in a statement. "The CarePass pilot program in Boston offers our customers an additional level of benefits and services that make it easy to save time, save money and receive access to on-demand pharmacy care."

To help kick-off the Boston market pilot, CVS Pharmacy will host more than 20 pop-up events featuring branded trucks and cars across the area, including at Government Center and select CVS Pharmacy locations.

Those interested in signing up for CarePass outside of the Boston area are encouraged to stay tuned for more news in the coming months, as CVS Pharmacy evolves and expands the program based on learnings from the market pilot test.

To become a member and take advantage of CarePass benefits, members must have an active ExtraCare Rewards card. Customers who are not already ExtraCare members can sign up for both ExtraCare and CarePass at more than 350 participating CVS Pharmacy locations throughout Greater Boston or online. And good news for customers all the benefits of CarePass are in addition to the everyday savings of 2% back and other rewards that already come with being an ExtraCare member.

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