Over 2,400 mHealth app developers and healthcare professionals shared market and business insights, and contributed to Research2Guidance's annual report.
The fault is on both sides, according to the research firm Research2Guidance.
research2guidance's preliminary results: insurers could be a great distribution channel for mHealth app
Insurers are the second highest market potential as a distribution channel (50%), behind app stores (61%), but ahead of hospitals (38%) and doctors (42%).
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In comparison, distribution through other channels, such as via doctors, hospitals or pharmacies are increasingly seen to be weaker channels.
However, the vast majority of mHealth app publishers have not yet been able to generate significant revenues with their apps.
According to a survey conducted by research2guidance and HIMSS Europe, Denmark is a place with the best market pre-requisites needed for an mHealth business.
Smartphone penetration and user demand are main factors of the mHealth app market growth; lack of data security and standards are causing uncertainties.
Saud segments include established healthcare players, app specialists, helpers, medical specialists, fitness specialists, and connecters.