The year-long study with over 37,000 users has shown that people lose 7 times more weight by combining food logging and weight tracking activities.
The new capital will be used to support the company's growth as consumers, retailers and food manufacturers respond to the increasing demand for healthy food.
The localized version of the mobile application features nutritional information for thousands of British dishes and popular local food brands.
The portable device with 3 disposable capsules will be up for pre-order for $179 starting Oct. 20, and after the first 5 days, the price will increase to $199.
The service will let both existing Rise subscribers or any consumer via SMS connect with a team of human advisors to get food advice on the fly.
The three parties will work together on a 12-week, 200-person trial of a new mobile health app for eating disorders called Noom Monitor.
Rooted in Traditional Chinese medicine (TCM), by tracking a user's sleep patterns, the system offers dietary and holistic health lifestyle advice.
The WiFi-enabled product works with a companion app to analyze fitness, nutrition, and sleep data and dispense a personalized blend of powdered nutrients.
Using IBM Watson's cognitive computing technology, the application is able to deliver personalized dining recommendations.
The portable device does its magic by relying on the power of near-infrared (NIR) spectroscopy to scan physical materials for their molecular fingerprint.