The still unannounced device has been caught at the FCC though at this time it is unknown when or even whether it will be unveiled.
After being bought back from Nokia, Withings is making a comeback with a fancy wearable for the mass market.
The new wearable further cements the iPhone maker's dominance in the smart wearables space.
Asia/Pacific (excluding Japan), Central & Eastern Europe, Middle East & Africa and Latin America grew 14% YoY as basic wristbands are still in high demand.
The company has also unveiled the Omron Blood Pressure Monitor + EKG, the first single at-home device in the U.S. that measures blood pressure and EKG.
The overall wearables market is expected to grow from 113.2 million shipments in 2017 to 222.3 million in 2021 with a CAGR of 18.4 percent.
The new device is slimmer, water-proof, has an always-on display and a one-year battery life; it is available for $79.99.
The company aims to consolidate its digital offering and leave just Runtastic and Adidas' shopping app.
The company's first smartwatch is getting better with the day, with a bunch of new health-related apps being announced.
The ResearchKit-based study launches in partnership with Stanford to identify irregular heart rhythms.