Jaybird Reign

Jaybird Reign fitness band launching on October 26th for $199

The waterproof fitness band can track user's activity, sleep and heart rate, which is then transmitted to an accompanying iOS and Android mobile apps.
Jaybird headphones

Logitech to acquire Jaybird, maker of wireless audio wearables

Jaybird is best known for its wireless audio wearables for sports and active lifestyles, but it also makes a fitness band called Jaybird Reign.