The application features an automatically curated Twitter feed to help users stay informed of important medical trends being shared in real-time.
The acquisition will allow WebMD to further evolve and enhance the Medscape experience for health care professionals participating in continuing education.
With regard to using a smartphone to perform other tests, nearly one half of patients would consider doing so, whereas doctors still prefer an office visits.
In the coming months, the two companies will work together to provide each other's content and services to their respective users.
Participating members will get to benefit from the new online wellness platform, offering a health assessment, digital health assistant and health information.
The pilot was open to Verizon employees who had a BMI over 30 or a blood glucose level above a certain threshold.
The site's physician-reviewed information about conditions, drugs, symptoms and other health-related topics now available in response to spoken questions.
The study will use WebMD's newly redesigned Pregnancy app for iPhone, enabling participants to easily answer questions and share connected device data.
Internet Brands' consumer-focused health properties include DentalPlans.com, eHealthForum.com, HealthBoards.com, FitDay.com and VeinDirectory.org.