Right now, only 5% of employees in the United States have a telemedicine benefit provided by their employers though the percentage is set to grow next year.
The market is opening up to new types of solutions followed by next-generation telecare systems such as remote visits and video communication.
Nonetheless, healthcare professionals are embracing the technology with 67% of those surveyed either using telemedicine to provide services now.
The acquisition will enable MDLIVE to better address the growing demand for online therapy and make it more efficient for payers, health systems and employers.
The company, which started with a web-based service, is now going for the Android community, allowing them to talk with doctors from their phones and tablets.
The company offers a hyper-realistic video communication system that is set up inside a regular physician office to allow for doctor-patient communication.
Maven will allow women to book an appointment with a healthcare practitioner, speak with her via video chat, and then easily pay for the session.
The company says its product is best used for follow-up appointments, test results, medication refills, after hours care and doctor-to-doctor communication.
Initially, the telehealth service is available to users in California and Michigan, with additional states and markets coming at a later date.
A video visit with psychologist costs $50 for a 25- and $95 for a 50-minute session; lactation consultant costs $40 for a 25- and $70 for a 50-minute session.