The best smartwatch in the world just got better with a slew of new features that will help Apple cement its position at the top of the market.
The first two are running Google's Wear OS, ASUS' device packs an ECG & PPG sensors, and Garmin has likely launched a new smartwatch series...
The device comes with an OLED screen, faster processor, improved battery life and Alexa support.
However, there are many barriers that must be overcome before widespread adoption including cost, reimbursement, data quality and lack of clinical evidence.
Preorders will begin on September 6th, with the aluminum version going for $280 for the 40mm size and $300 for the 44mm version.
The new feature brings push health nudges and personalized health insights to smartphone users with chronic conditions.
New capabilities include women cycle tracking, Noise app, Activity Trends and App Store right on the wrist; also, there are new watch faces.
While wrist-worn wearables accounted for the majority of the market with 63.2% share, ear-worn devices experienced the fastest growth (135.1% YoY).
The market is expected to reach 279 million units by the end of 2023 with a compound annual growth rate (CAGR) of 8.9%.
Much of the growth was attributed to the growing number of ear-worn devices as they captured almost a quarter of the market during the year.