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Throughout the day, the device will pick up the number of steps, distance covered, calories burned as well as the duration of a running/swimming session.

Although it looks like a regular sports watch, this thing has brains under the hood and is able to keep up with one's runs, walks and other fitness activities.

The watch maker plans to bundle Misfit's technology in Fossil, Skagen and a targeted portion of its portfolio of 16 brands in 2016.

The analog watch is available in four styles, featuring built-in sensors to track Steps & Distance, Active Minutes, Calories Burned, Sleep Cycles and Goals.