Newtopia is teaming-up with Aetna to offer its enterprise health engagement platform to Aetna’s largest employer customers and their employees. The company [Newtopia] uses genetic testing and behavioral science to build personalized disease prevention plans.
The partnership follows the successful pilot program completion with Aetna employees who had, or were at risk for, Metabolic Syndrome, which increases an individual’s chance of developing diabetes, stroke, and heart disease. Using genetics and an in-depth client assessment, Newtopia developed personalized plans specific to each participating employee. As a result, Aetna has found that 85% of participants lost weight, 70% reduced their waist size and had high levels of engagement in the program.
“Our collaboration with Aetna has highlighted the potential of personalized health prevention to help individuals address Metabolic Syndrome,” said Jeff Ruby, Founder and CEO of Newtopia. “This new program can inspire people to develop healthy habits that meet their specific needs, which can eventually help improve health outcomes and reduce health care costs.”
Newtopia’s personalized health program is available through a number of different channels, including a mobile lifestyle tracking system, social health networking, gaming and wearable device integration. It includes live, online coaching for nutrition, exercise and behavior management.