With the COVID-19 pandemic still looming large, Maven launched the Parenting & Pediatrics product to help working parents. The solution integrates support for parents with specialized pediatric care to improve behavioral and clinical outcomes for parents and children.
Why does it matter?
According to Maven, it matters that the product is integrated because parents’ health and children’s health are interconnected. When children are healthy and taken care of, parents are healthy and productive. When parents experience stress, it can have a direct impact on physical and mental health outcomes for children.
With the addition of our Parenting & Pediatrics product, Maven is now supporting parents from the time they’re thinking about starting a family (via Maven Planning) to the time their child is ten years old. With this, Maven argues, they are giving families the support they need to be successful at work and at home.
There are three key components to the new product include:
- On-demand specialized family care providers: Access to specialists, particularly for children with special needs that may require specialized care-is limited. Members can connect with these providers via video or messaging for free-yes, there is no cost to an employee to meet with these providers. Providers are available 24/7 so parents can connect them when it’s most convenient.
- Daily curriculum and recommendations: Maven has worked with clinicians to design a curriculum that helps meet the needs of a range of family health goals. Included behavioral coaching and daily challenges help reinforce parenting skills in a way that is fun, engaging, and effective-ultimately contributing to stronger parent-child relationships.
- Childcare support: Maven has assembled a variety of vetted providers from daycare, to sitters, to virtual care, to pods, to tutoring so that parents can choose what helps their unique situation the most and get reimbursed with Maven Wallet, should users decide to subsidize (coming soon!).
Maven’s Parenting & Pediatrics product will be available through employers starting in January.
The context
It is estimated that 40% of working parents have changed their employment situation since the onset of COVID-19, and in September alone – over 1 million Americans left the workforce, 80% of whom are women. For any company seeking to attract and retain diverse talent, this is a crisis threatening to roll back decades of progress. Helping working parents take care of their families at home allows them to be focused and engaged at work.