raises $1.7M seed financing from investors from Boston, New York and San Francisco announced its $1.7M seed financing with investors from Boston, New York and San Francisco.

The round was led by True Ventures, a seed fund with an inspiring perspective on early stage growth. Participation also included west coast investors Mitch Kapor at Kapor Capital (Lotus 1-2-3), James Joaquin (XMarks, Pixable), and Ty Curry (Managing Partner at ZS Associates). Notable East coast investors include Romulus Capital (seed investor in MIT/Harvard startups), Walt Winshall (PatientsLikeMe, AgaMatrix), Bill Warner (Avid, Wildfire), Ari Buchler (General Counsel for Phase Forward), ENIAC Ventures (mobile seed fund in NY), Launch Capital (seed stage mobile and health startups), and Techstars (startup accelerator program). will use the new money to grow the technology platform, and ramp up engineering and product development to support early partners.