Weight Watchers is apparently looking to acquire Wello, which connects people with personal trainers to receive private fitness consultations through online video chat.
Wello was launched in mid-2012, and has thus far raised some $1 million from a range of well-known investors including Rock Health, Kleiner Perkins, Mohr Davidow, Aberdare Ventures, Mayo Ventures, Morado Ventures, S-Cubed Capital, PhilQuo Ventures, and other angels.
The company has since extended its product lineup from one-on-one video chat to include group training sessions and monthly membership subscriptions. It is looking to “democratize” access to personal fitness training, which has historically been a relatively high-end service. This is obviously something Weight Watchers wants to do as well and has been moving in recent years to expand its reach into the wider health/fitness “lifestyle” market.