Nexercise acquires Sworkit to provide custom workouts

Nexercise acquires Sworkit to provide custom workouts

Nexercise is acquiring Sworkit to enhance its fitness offering with “customized circuit training workouts.”

The Nexercise platform incentivizes and rewards users for positive and healthy behaviors such as exercising and weighing themselves regularly; on the other hand, Sworkit provides targeted workouts to ease users in – making the combined offering a winning combination for users looking to make a lifestyle change.

The combined offering will deliver a “winning combination” for users looking to make a lifestyle change.Sworkit, the press release says, helps round out the Nexercise’ service by delivering simple, guided workouts that users can perform anywhere, anytime, in as few as five minutes.

“This acquisition allows us to directly address the first two behaviors, to more efficiently and effectively serve individuals that struggle with living and maintaining a healthy lifestyle,” said Ben Young, CEO and co-founder of Nexercise.

The acquisition will add to Nexercise’s 10 million exercise sessions, and 500 million minutes of physical activity already logged.

According to Marketdata Enterprises, Americans spend $61 billion on weight loss items annually, but collectively are still gaining weight, leaving a ton of room for services like the one Nexercise provides.