Adidas is opening its miCoach fitness-logging platform to allow developers to make apps that sync with their wearable device. No partners were named yet, but we’re sure the sports giant is in talks with the likes of MyFitnessPal, RunKeeper, Lose It!, MapMyFitness and Endomondo to integrate training data obtained from the miCoach wrist band into these popular apps.
Nike has a similar platform as well as its own NikeFuel Band. So if Nike can do it, the thinking is, Adidas can do it just as well, if not better.
The increasing number of wearable devices is good for this nascent market, but at the end of the day, educated consumers are looking for a product that best integrates with the apps they’re already using. That being said, Adidas would be best off taking a proactive role and pitch, or even pay, top fitness app makers to sync with their miCoach band. Or at least, that’s the way we see things.