GenerationOne engages Dr. Kyra Bobinet to help it launch program for diabetes

Dr. Kyra Bobinet

Engagement behavior designer Kyra Bobinet, MD., M.P.H. will be helping GenerationOne in developing algorithms for particular medical conditions, such as diabetes.

Dr. Bobinet is CEO of engagedIN, a behavior design firm for the health and wellness industry; she’s also an instructor at the Stanford University School of Medicine where she co-teaches courses on patient engagement and empowerment, as well as health design.

“We are very grateful to have Dr. Bobinet work with our team as we advance to the next level of healthcare engagement technology,” said GenerationOne CEO and President William Tella. “Her work at Stanford as a researcher under Dr. B.J. Fogg in health engagement informs our mHealth Connect service to help impact behavioral change. Our cutting-edge technology, combined with Dr. Bobinet’s contributions from a behavioral and neuroscience perspective, advances GenerationOne in a new and ever evolving marketplace.”

Dr. Bobinet received her Master’s in Public Health at Harvard University, specializing in healthcare management, technology-enabled behavior change, and population health management. She received her medical degree from the UCSF School of Medicine.

mHealth Connect from GenerationOne merges effective behavioral techniques with mobile technology that is tailored to match a wide variety of clinical workflows. Combining human response with technological flexibility enables mHealth Connect to play a role in efforts to attain a sustainable adherence to the requirements of health-improvement programs.