The recent survey conducted by Harris Poll (on behalf of Wellocracy) suggests that the majority of Americans currently using wearable activity trackers or mobile apps share their personal health and wellness data with others. And this group of users would have no problems paying for the more personalized feedback on their data, especially from a trusted health expert like a doctor, nutritionist or fitness trainer.
28% of Americans said they have used wearable activity trackers or apps on their smartphone or tablet during the past 12 months. Of those using wearable devices and apps, 72% reported sharing their personal health data: with their family (46%); a fitness trainer, doctor, nutritionist or other healthcare professional (34%); friends and colleagues (33%); and their social media network (16%).
The majority of those who have used a wearable tracker or app in the past 12 months (66%) indicated that they would be interested in receiving personalized feedback on their health data from a trusted health expert. Of those respondents 75% would be willing to pay for personalized feedback and coaching from a doctor, 79% would pay for personalized feedback and coaching from a fitness trainer, and 73% from a nutritionist, nurse or dietician.
28% of Americans said they have used wearable activity trackers or apps on their smartphone or tablet during the past 12 months.“There’s no doubt that wearable activity trackers and mobile apps are important new tools to help individuals better understand and manage their overall health,” said Joseph C. Kvedar, MD, Director, Center for Connected Health, Partners HealthCare. “However, we also know that it takes more than just counting our steps to maintain a healthy lifestyle. Sharing personal health data with others, be it a doctor or social network, helps consumers to stay motivated, engaged and on track to achieve their health and wellness goals.”
Wellocracy — which commissioned the study — is a free, online community created by the Center for Connected Health (a division of Partners HealthCare) offers unbiased, easy-to-understand information on new personal “self-health” technologies such as health and fitness trackers and mobile apps. The service empowers consumers to self-manage their health, create and maintain individual wellness goals and achieve a greater quality of life.