HealthPlanOne secures investment from Peloton Equity


A newly-formed healthcare focused private equity firm Peloton Equity, LLC has invested growth capital and partnered with management to acquire a majority stake in Shelton, CT-based HealthPlanOne.

Founded in 2006, HealthPlanOne is a digital marketing firm specialized in Medicare, and individual and family health insurance sales and distribution. The company operates two online health insurance marketplaces: and, where consumers can search for, compare, and enroll in a health insurance plan. Additionally, HealthPlanOne also supplies leads, prospect development technology, and complete member acquisition solutions to health insurance carriers and brokers. Finally, it operates a private exchange that enables employers to easily transition their active employees and retirees onto defined benefit contribution plans.

Peloton’s investment, which includes funding growth capital into the company, is the first by the firm since its launch in August of this year.

HealthPlanOne operates two online health insurance marketplaces: and“HealthPlanOne’s technology-enabled services allow health plans to reach members much more cost effectively, which will be critical in an increasingly consumer-driven industry,” said Ted Lundberg, Partner at Peloton.

HealthPlanOne plans to use the fresh capital to further develop its internet and marketing services, private exchange and customer service capabilities. Bill Stapleton, HealthPlanOne’s Founder and CEO, along with the company’s management team will retain significant ownership in HealthPlanOne and will continue to lead the company.