Canalys: Samsung, Fitbit lead the wearables market, but all eyes are on Apple

Android Wear

Over 720,000 Android Wear devices shipped last year out of a total of 4.6 million smart wearable bands. Though the Moto 360 remained supply constrained through the fourth quarter, Motorola was the clear leader among Android Wear vendors. LG’s round G Watch R performed significantly better than its original G Watch, while Asus and Sony entered the market with their own Android Wear devices.

Meanwhile, Pebble shipped a total of 1 million units from its 2013 launch through to the end of 2014. Continual software updates, more apps in its app store and price cuts in the fall helped maintain strong sales in the second half of the year.

Pebble shipped a total of 1 million units from its 2013 launch through to the end of 2014.Samsung is the leading the market, having launched six devices in just 14 months. It is struggling to keep consumers engaged and must work hard to attract developers while it focuses on Tizen for its wearables, according to Canalys‘ VP and Principal Analyst Chris Jones.

Another contender in this space is Xiaomi, which managed to move over a million units of its Mi Band, the colorful and affordable basic band. This included one day of sales of over 103,000 units.

Fitbit remained the global leader in the basic wearable band market.

However, all eyes are now on Apple, which will launch the Apple Watch in April. The product is expected to “dramatically grow the market” for smart bands and wearables overall. “Apple made the right decisions with its WatchKit software development kit to maximize battery life for the platform, and the Apple Watch will offer leading energy efficiency,” said Canalys Analyst Daniel Matte. “Android Wear will need to improve significantly in the future, and we believe it will do so.”

Canalys defines basic wearable bands as devices serving a specific set of purposes that act as accessories to smart devices, are designed to be worn on the body and not carried, and that cannot run third-party computing applications. Smart wearable bands are multi-purpose devices that serve as accessories to smart devices, are designed to be worn on the body and not carried, and are capable of running third-party computing applications. Bands are wearables designed to be wrapped around the body and do not include activity trackers in the form of clips.