HTC is joining the activity tracking market with the HTC Grip fitness band, powered by UA Record. The GPS-equipped device promises to fuse “HTC’s renowned design” with “powerful, accurate tracking across a range of sports and activities.”
Compatible with Android and iOS devices, as well as Bluetooth-enabled accessories like heart-rate monitors, Grip also provides additional performance data to the Under Armour Connected Fitness platform.
The HTC Grip will be available in Deep Teal/Lime at select retailers in North America, beginning in Spring 2015.“Our partnership with Under Armour has allowed us to direct our combined ambition, talent and passion towards developing new ways to empower athletes to make the most of their training every day,” said Drew Bamford, Corporate Vice President of HTC Creative Labs. “Grip is our first product to offer deep integration with UA Record, providing an experience that will surpass the high standards of even professional athletes.”
Grip, the press release reads, is designed to support even the most extreme training regimes, while also keeping track of one’s sleep. The contoured, waterproof band conforms to user’s wrist without pinching their skin or catching on clothing during workouts. It has a curved 1.8-inch PMOLED display that makes it easy to read time, distance and notifications on the move. Available in three sizes, Grip complements “even the most advanced training equipment and apparel in both style and performance.” The band rocks a 100mAh battery that should deliver up to 2.5 days of work on a single charge.
The HTC Grip will be available in Deep Teal/Lime at select retailers in North America, beginning in Spring 2015. The MSRP is set at $199.