Kareo has acquired DoctorBase, a practice marketing and patient communications solution.

Kareo is the #1 integrated, cloud-based EHR, practice management and medical billing solution for small practices, enabling them and their staff to meet the business challenges associated with a rapidly changing healthcare market.

Practices can continue to purchase the practice marketing and patient communications features direct from DoctorBase with no change in pricing.On the other hand, DoctorBase is an innovator in the emerging category of practice marketing and patient communications technology. Its offering helps doctors find new patients, foster their loyalty and manage existing relationships. The company serves thousands of providers practicing in over 30 medical specialties across 42 states.

“By adding DoctorBase’s innovative solutions to the Kareo platform, independent medical practices will have the tools they need to attract new patients and manage relationships with their existing patients – keeping them ahead of competition such as that from large health systems and retail clinics,” said Dan Rodrigues, CEO of Kareo.

The combined Kareo and DoctorBase solution will allow patients to find a doctor, book an appointment online, and receive automated appointment reminders through their preferred communications channel including phone, email or text messages. During the actual visit, the practice captures the patient’s medical information and facilitates payment. After the visit, patients receive automated communication including a patient satisfaction survey and a request to rate the physician online as well as encourage the patient to share their experience through social media sites such as Yelp, Google Local and others. The technology will also continue to nurture the patient over time through targeted communication to receive follow-up care, such as an annual physical, for example.

Practices can continue to purchase the practice marketing and patient communications features direct from DoctorBase with no change in pricing. Kareo will launch a limited availability, lightly integrated release in early Q2 with plans towards deeper integration with the Kareo solution in the second half of the year.