Consumer health engagement platform Novu has raised $20 million from SSM Partners and Noro-Moseley Partners. The Minneapolis-based company will use the capital to propel its technology and product roadmap to support existing and new market opportunities.

Novu’s SaaS platform creates tailored experiences that combine rewards, education, challenges and social features with personalization, behavioral science and gamification to drive consumer engagement in partnership with the health care system. The solution’s flexible architecture enables any organization to deliver customized, meaningful programs that cultivate actions to drive positive health outcomes aligned with organizational goals. Novu can also catalyze existing care protocols and programs, such as Diabetes Maintenance or post-operation orthopedic regimens, as well as technologies, processes, content and human capital resources, such as care managers.

Founded in 2010, the company has partnered with several academic institutions to create the content for its health platform, including Massachusetts Institute of Technology , University of Minnesota, University of Michigan and the University of Pennsylvania. Novu’s clients include insurers, health care providers and employers.

[Via: HitConsultant]