Onlife Health, which provides workplace wellness solutions for health plans and employers, is teaming-up with four consumer health technology firms — Blue Goji, ChipRewards, Noom and WellnessCodes — to expands its mobile, gamification, and incentives features to increasingly engage participants and enhance the reporting and analytics “vital to evaluating program effectiveness.” Additionally, the partnerships also strengthen the company’s scope of solutions to effect pre-chronic condition management, helping patients identify and track health issues, set realistic goals, and receive encouragement along the way.
“Through mutual partnerships with these health-engagement specialists, we make it easier for individuals to connect with wellness through interactive, fun, and rewarding methods when they want and how they want, so wellness becomes part of their daily routine instead of an extra chore they need to do,” said Danny Timblin, president and CEO of Onlife Health. “We’re anticipating great outcomes from each of these collaborations, the results of which will enhance user experiences and foster longer-term engagement.”
The partnerships also strengthen the company’s scope of solutions to effect pre-chronic condition management.Blue Goji makes the fitness gamification platform that transforms exercise equipment such as elliptical machines, stationary bikes, and treadmills into fun arcade-like gaming experiences. Participants use Bluetooth game controllers to play the game while tracking distance, time, and calories. Onlife on it end will integrate these physical activities with users’ health profiles, share verifiable data with health coaches, and use it to administer incentives.
ChipRewards provides a configurable rules-based processing technology that automates the design and implementation of large-scale incentive and engagement initiatives. Through this partnership, Onlife Health will deliver scalable engagement initiatives that motivate and reward individuals as they progress through the continuum of health management.
Noom, a mobile healthcare startup with more than 32 million users, will work with Onlife Health to leverage mobile health and smartphone technology that blends personal coaching and artificial intelligence to help participants with weight loss, pre-chronic condition management, and other preventive interventions. Noom’s platforms allow users to receive daily health reminders, dialogue with Onlife’s health coaches, track nutrition and exercise, and connect with social groups for peer support. The partnership enables payers, employers, and providers to customize a suite of tools tailored to the needs of their population that will be accessible to members anytime, anywhere.
WellnessCodes provides members and organizations discounts up to 40 percent off the price of fitness and wellness products. The partnership expands Onlife Health’s ability to administer both individual and bulk purchasing arrangements on top-brand fitness tracking devices, food-preparation appliances such as juicers and blenders, and more. Clients can also design customized wellness kits that address key medical concerns such as diabetes and weight loss.
“We are confident that the market-facing solutions resulting from these mutual partnerships will increasingly draw participants into our wellness platform and motivate them to incorporate healthy habits into their normal routines,” said Arthur Lane, vice president of marketing for Onlife Health.