Welltok acquires healthcare analytics company Predilytics

Welltok

Welltok is acquiring healthcare predictive analytics company Predilytics to add “another powerful layer of consumer intelligence and analytical capabilities” to its CafeWell Health Optimization Platform. This in turn should provide even more personalized guidance for consumers while delivering new value and insights to health plans, at-risk providers and other population health managers.

Predilytics uses machine learning and propriety technologies to more accurately segment consumers based on risk, receptivity and impactabilty.Predilytics uses machine learning and propriety technologies to more accurately segment consumers based on risk, receptivity and impactabilty, which ultimately provides more actionable insights. Welltok’s idea is to create the healthcare industry’s first analytics-driven consumer enterprise platform that goes beyond identifying which consumers to target, to also engage them with the most relevant health improvement resources and incentives.

“By combining Predilytics insights with our existing capabilities and partnerships, including leveraging IBM Watson’s cognitive computing technology, we can now help entire populations become happier and healthier at a lower cost,” said Jeff Margolis, chairman and CEO of Welltok.

Predilytics was one of the first companies to commercially apply machine learning and computer science technologies to understand the healthcare consumer. It has curated and analyzed data for 250 million consumers, creating a deep level of consumer insight that drives improvements across entire populations. Using 1,600 variables from consumer, healthcare and proprietary data resources, Predilytics addresses key healthcare questions such as who needs your help, who wants your help and how you can help them.