Users of Walgreens’ Balance Rewards for healthy choices (BRhc) program are successfully losing weight and adhering to medication treatments, according to a new white paper and outcomes data the company released.
The data was pulled from a series of Walgreens studies conducted on BRhc participants throughout 2014, showing that:
Weight loss
Active members who tracked weight measurements lost an average of 3.3 pounds, with more than one-in-four participants (27.2%) losing six pounds or more. 16.5% lost over 10 pounds. In addition, those who also logged at least one mile of steps per day lost an average of 3.7 pounds. Walgreens examined 100,069 active participants, and have found that 45.8% tracked activities and 6.2% tracked weight measurements.
As of April 2015, more than 250,000 devices are connected to BRhc, and over 800,000 users have accessed the program.Diabetes medication adherence
Among 1,855 participants taking diabetes medications who also tracked blood glucose levels demonstrated 5.4 percentage points higher adherence (82.9% vs 77.5%), while participants who logged steps for walking and running demonstrated 7.9 percentage points higher adherence (86.4% vs 78.5%).
Antihypertension medication adherence
New BRhc participants taking antihypertension medications who also tracked blood pressure levels demonstrated 2.6 percentage points higher adherence (81.7% vs 79.1%), while participants who logged steps for walking and running demonstrated 2.4 percentage points higher adherence (81.5% vs 79.1%).
“These exciting results demonstrate how an easy to use, wellness program that integrates incentives, like Balance Rewards for healthy choices, drives engagement and positive behavioral change – this creates a more enjoyable experience for participants that ultimately leads to better health outcomes,” said Harry Leider, M.D., chief medical officer at Walgreens.
The BRhc was launched in September 2012 to reward Walgreens customers for making healthy choices and for taking part in tracking activities and biometrics such as walking, running, cycling, body weight and sleep. In April 2014, the program expanded to offer members points for connecting biometric devices and tracking both blood glucose and blood pressure.
As of April 2015, more than 250,000 devices are connected to BRhc, and over 800,000 users have accessed the program.