Of all the U.S. broadband households, 29% own a connected health device, 12% own multiple such devices, and over 50% use an online health tool to communicate with their doctor, access personal health data, or fill prescriptions, according to the latest data released by Parks Associates.
“The adoption rate for fitness trackers and GPS watches has increased, while the adoption rate for other connected health devices has been more stable,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Fitness trackers stand out as one of the more successful product categories thanks to the release of better products and major marketing campaigns.”
The research firm will address new partnerships between device manufacturers and health insurance providers, as well as other key issues in the growing connected health market, at the second-annual “Connected Health Summit: Engaging Consumers,” September 9-10, at the Omni San Diego Hotel.