Parks Associates - chart

Research: Less than 40% of users rely on mobile apps for caregiving tasks

Twenty-three percent of U.S. caregivers are in the 45-54 age group, which accounts for only 16 percent of the app users.
Parks Associates Adoption of Smart Watches

Research: Western Europeans to buy 24.5M connected fitness trackers in 2020

At the moment, 10 percent of Spanish broadband households own a smart watch, followed by 8 percent in the U.K., 7 percent in Germany, and 6 percent in France.
connected health device research

Research: 33% of U.S. broadband households own a connected health device

37% of consumers aged 18-24 own a connected health device, 42% of consumers aged 24-34, and among 65 and older - 31% own such a product.
Most Common Health Activities on Smartphone or Tablet app

Survey: 75% of smartphone/tablet owners use a health app at least once a month

Also, more than 50% of smartphone or tablet users look up food, diet, and nutrition info via an app at least once a month, according to Parks Associates.
Parks Associates

Sales of connected digital fitness trackers to exceed 82 million units in 2019

Weight scale, blood pressure monitor, glucometer, pulse oximeter for OTC use, and insulin pump will generate total U.S. sales of nearly 17M units in 2019.
Parks Associates - Device Data Insurance Discounts

Some users would share data in exchange for insurance discounts

This sharing willingness varies by device used, ranging from 42% of digital pedometer owners to only 26% of those with a sleep-quality monitor.
Attitudes Towards Health Apps and Online Health

Parks: 25% of consumers have privacy concerns with connected health devices

The industry not only needs to ensure it has strong security measures in place but also that users are aware of the steps they are taking to protect their data.
Most Appealing Smart Home Use Cases

40% of U.S. broadband households want medical alerts on their smartphones

About 10% of U.S. broadband households have some smart home product, and by 2019 the number of U.S. homes with a smart home controller will exceed 26 million.

Research: 49% of smart watch buyers choose their device because of the brand

Features such as fitness tracking and notifications matter for 58% of U.S. smart watch owners, and product appearance for 30%.
Parks Associates

29% of U.S. broadband households own a connected health device

Moreover, 12% of U.S. broadband households own multiple such devices, according to the latest figures released by Parks Associates.