The latest Parks Associates research reveals low technology adoption and app usage among caregivers in U.S. broadband households, where 76 percent own a smartphone but less than 40 percent of them use an app to assist with caregiving tasks. The low app usage aligns with the age distribution of these people who care for an elderly or frail family member, with 23 percent of U.S. caregivers being in the 45-54 age group, which accounts for only 16 percent of the app users.
“Caregivers ages 18-24 are 28% of the caregiver population but account for half of the app users,” Harry Wang, Senior Director of Research at Parks Associates, said in a statement. “Caregivers who are in the 45-54 age bracket may not be as inclined to use apps as their younger counterparts. Companies need to encourage this consumer segment through app discovery and training that demonstrates the benefits of these solutions.”
However, 40 percent of caregivers who do not use apps find the emergency alert feature “very appealing,” and in that sense Parks expects to see rapid adoption and usage as caregivers become more comfortable with apps and other connected healthcare solutions.
“Consumers in the 35-44 age range are a key bracket,” Wang added. “Those currently at this age will bring apps with them as they take on more caregiver responsibilities for their aging parents. At the same time, younger consumers will age into this segment, and these Millennials will lean heavily on mobile and connected technologies as they prepare to tackle caregiver challenges in their families.”