Maker of the popular mobile maternity program Due Date Plus, Wildflower Health, has raised $5 million in a round led by new investors, Easton Capital and Hatteras Venture Partners. Also participating were existing investors Cambia Health Solutions and HealthTechCapital.

As part of the deal, Kresimir Letinic, MD, Ph.D., Managing Director at Easton Capital and John Crumpler, Co-founder and General Partner at Hatteras Venture Partners will join the Wildflower board of directors.

Easton Capital and Hatteras Venture Partners led the round with participation from Cambia Health Solutions and HealthTechCapital.The new capital will be used to launch new programs that help families manage their healthcare and connect them to the healthcare system in a more efficient way. Wildflower will continue to invest in its HIPAA-compliant platform to help payors engage with members in the mobile environment and plans to launch a Spanish version of Due Date Plus in the next few months.

“This investment, along with the outstanding leadership that Easton and Hatteras bring to our family of investors, will help spur our next wave of growth,” said Leah Sparks, CEO of Wildflower Health.

Wildflower has recently inked a strategic partnership with Everyday Health, which operates the popular “What to Expect” digital franchise that reaches about 75% of pregnant women in the U.S. That deal will help Wildflower extend its range of services to health plans and employers, and reach pregnant women earlier.

The company’s existing contracts with commercial and Medicaid health plans cover 2 million members through its flagship product, Due Date Plus, which tracks more than 50 pregnancy risk factors to stratify populations and refer them to appropriate medical interventions.

To date, Wildflower Health has raised more than $6.7 million.