Mumbai, India-based discovery platform for workout classes Fitternity has raised $1 million in seed funding in a round led by Exfinity Venture Partners.
The company’s platform is currently available in Mumbai, Pune and Bangalore, with expansion to Delhi coming in the near future. It allows users to book free trials with exercise classes, personal trainers, and nutritionists; Fitternity claims to have more than 50,000 active users who have booked 17,000 trials.
The company plans to use the fresh capital to improve its search engine and booking tools, add more providers, as well as expand to other related areas such as delivery services for healthy meals. Right now, it makes its money by selling discounted memberships and plans to launch a “pay-as-you-go” service so users can book individual sessions.
Fitternity was founded by Neha Motwani who came up with the idea after struggling to balance her busy schedule as a consultant with working out.
Fitternity plans to use the fresh capital to improve its search engine and booking tools, add more providers, and expand to other related areas such as delivery services for healthy meals.“That’s when I realized while it was so easy to find a restaurant, book a hotel, find coupons for your next purchase at the local store, when it comes to fitness, there is no platform that makes it easy for users to access fitness services available in their vicinity,” she said.
Before launching Fitternity, Motwani talked to more than 500 people in six major cities and saw that many had the same problem. Most relied on word-of-mouth references or Google searches, but many fitness providers don’t have their own websites. With Fitternity, she strives to give users as much information so they can pick the right classes or teacher.