Yoogaia raises $3M seed to expand its home fitness platform

Yoogaia

Finland-based Yoogaia has raised $3 million seed round from Nokia Growth Partners, Inventure, Sanoma Ventures and Point Nine Capital, TechCrunch is reporting. The previous €500,000 investment into the company is now referred to as a “pre-seed/angel” round, and the company is looking forward to a more sizable Series A “soon.”

The company currently operates three studios — in London, Helsinki and Hong Kong — allowing it to offer classes in different time zones.Yoogaia offers live online yoga classes via its web platform, as well as other fitness instruction – charging a monthly subscription fee to those willing to participate in these global exercises. These sort of lessons are obviously more affordable than typical gym membership fees, as well as yoga classes, but users don’t get to benefit from any hands-on adjustments to improve posture alignment.

The company currently operates three studios — in London, Helsinki and Hong Kong — allowing it to offer classes in different time zones. And if a user can’t attend a live sessions, live classes are also available for a period on-demand.

Yoogaia has more than 50,000 users in over 50 countries, up from 3,000-5,000 back in October 2014. It plans to further expand to the U.K., Germany, the U.S. and Australia. Also, part of the money will go towards expanding the team and improving experience on mobile devices, with an iOS app launching in September.