With 63% of Americans logging onto Facebook every day, and 40% admitting to opening the page several times a day, it’s no wonder that social media can consume our reality. Talkspace is looking to tackle this problem with its newly launched 12-week Social Media Dependency plan.

What ends up as an addiction often begins as a quick-fix to boredom, but often yields feelings of pessimism, anxiety, depression and self esteem issues. A study on social media in the UK, showed that 51% of users felt that regular social media use had a negative effect on them. Further, two-thirds of those surveyed felt a sense of discomfort if they couldn’t access their social media account..

Talkspace is also installing a massive, 30-ft long fun-house mirror block to stop New Yorkers in their tracks and get them to reflect on social media usage.The 12-week program will use evidence-based treatment practices to bring awareness to the negative effects of social media and help its participants develop coping strategies. The program will help its participants to responsibly manage their own use of social media, monitor its impact on their mood, and combat its negative effects on their mental health. Ultimately, it [program] wants to help participants strengthen their self-esteem.

“We know that selfies can be fun, and that social media feeds our desires to be well-liked and affirmed by our friends and followers,” said Roni Frank, co-founder of Talkspace, “But we have all also experienced some self-doubt because of social media and we want to help each other look beyond the screen and try to reflect on what’s real, rather than what’s being created by a filter in a virtual platform.”

As part of the [same] campaign, Talkspace is also installing a massive, 30-ft long fun-house mirror block to stop New Yorkers in their tracks and get them to reflect on social media usage. The interactive installation shows how social media distorts what’s real and often negatively impacts how ordinary people see themselves and their environment.