Watchmaker Fossil is joining the modern activity tracking craze with not one, but four devices, developed in collaboration with Intel.

The most interesting of the newly announced Fossil Q series, called Q Founder, runs Google’s Android Wear platform that allows users to add new capabilities with third-party apps. Featuring a rounded screen, the device looks rather fashionable and should thus push more users to wear it on a daily basis. It will be available by the holiday season starting at $275.

Fossil collaborated with Intel on the new Q series devices.Then there’s the Fossil Q Grant, which looks like a regular Fossil watch but has Bluetooth, LED lights and vibration motor to alert users on incoming notifications (like calls, texts, and so on). Users will also be able to assign different LED colors for different contacts, so they know who’s trying to reach them without pulling out the phone. The Q Grant will be available on October 25 with a price tag ranging from $175 and $195.

Finally, there are two fashionable fitness bands, Q Reveler and Q Dreamer, both of which will be available on October 25 for $125. Also, both devices offer activity tracking and vibrating notifications.

Fossil is one of the best-known mass-market watch makers, and as such, it can bring activity tracking to the masses, going well beyond early adopters to eventually reach the mainstream consumer. We’ll see how that goes…