OMsignal, which we know best for their biometric technology and smart apparel, launched OMlabs, an R&D group that will provide a turnkey platform to prominent consumer brands looking to integrate biometrics into their apparel.

The announcement comes on the heels of the company’s successful partnership with Ralph Lauren to power the PoloTech Shirt, and is fueled by an investment from and partnership with MAS Holdings.

The announcement comes on the heels of OMsignal’s successful partnership with Ralph Lauren to power the PoloTech Shirt.“We have been working closely with MAS for more than a year in developing the next generation of smart apparel products for consumers, and have been wildly impressed with their innovation capabilities,” said Stéphane Marceau, OMsignal’s co-founder and CEO. “Our strategic partnership will power innovation in apparel for decades to come.”

MAS Holdings sees this as a good move by OMsignal as well, with its chief growth officer Nathan Sivagananathan saying that OMlabs stands to fulfill the need of major brands looking for deep innovation and complete solutions, including smart textile, bio-data science, software and hardware.

“We believe textile is the ultimate medium for wearable technology and we are excited to partner with OMsignal to help global brands re-invent the experience they offer their customers,” he said.